Paid Media Strategy & Execution Insights

A practical blog for teams using paid media to drive qualified demand and validate go-to-market decisions

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Nov 11, 2025 2:35:33 PM by Daniela Oliveira

Buyer Intent + Profile: How to Decide Where — and How — to Spend Your Ad Budget

The Real Problem Isn’t the Platform — It’s Fit Most ad performance problems get blamed on platform choice. ...

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Buyer Intent + Profile: How to Decide Where — and How — to Spend Your Ad Budget

Nov 11, 2025 2:35:33 PM

Daniela Oliveira

How to Align Your Paid Media Strategy to Your GTM Motion

Oct 16, 2025 11:57:26 PM

Daniela Oliveira

How to Spend $10K on B2B SaaS Ads Strategically

Oct 15, 2025 7:31:47 PM

Daniela Oliveira

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