Paid media & growth for B2B & SaaS

Turn ad spend into
qualified pipeline.

We plan and run paid campaigns for B2B and SaaS companies, connecting targeting, creative and conversion to your pipeline goals.

Qualified demandClear measurementSmarter investment
Illustration connecting paid media campaigns to qualified leads, sales opportunities and revenue.
Conceptual workflow. Illustrations do not represent client results.

THE CHANNELS.
One connected strategy.

Google Ads
Microsoft Ads
LinkedIn Ads
Meta Ads
Reddit Ads

Growth, in numbers.

Increase in pipeline value
67%
Companies helped
90+
Average return on ad spend
17×

Meet demand.
Create momentum.

Good campaigns need the right support around them. We bring the channels, message, experience and measurement together.

01

Capture demand.

Reach buyers already searching for a solution like yours.

Paid search ad with a relevant offer and a clear next step.
Google AdsMicrosoft Ads (Bing)Paid search
02

Create demand.

Reach your ideal customers with relevant ads, then re-engage the people showing interest.

LinkedIn, Meta and Reddit ad campaigns connected to a relevant audience.
LinkedIn AdsMeta AdsReddit Ads
03

Improve conversion.

Connect your ads, offer and landing pages so more of the right visitors take action.

Landing page with a clear offer and a prominent call-to-action button.
Creative & copyLanding pages
04

Connect the numbers.

Link campaign data to lead quality and pipeline, so you know what deserves more budget.

Campaign data connected to CRM opportunities and revenue reporting.
GA4 & GTMCRM & attribution

All visualizations are conceptual. Scope is tailored to your channels and priorities.

A click is the start.
Pipeline is the point.

Clicks and form fills tell part of the story. We use CRM data and sales feedback to understand which campaigns are creating relevant conversations and opportunities.

Paid media leads to qualified leads, opportunities and revenue; sales feedback informs the next campaign test.
Paid media → Qualified leads → Opportunities → Revenue

Lead quality

Are we reaching people your sales team can help?

Cost per opportunity

What does it take to create a relevant sales opportunity?

Acquisition cost

How does marketing investment connect to new customers?

Audit. Improve.
Scale what works.

Start with what’s in place. Focus on the work that matters. Use what we learn to make the next decision better.

01

Audit & prioritize.

Review your campaigns, tracking, creative and conversion path. Identify the gaps and agree on a practical order of work.

THE FOCUS A clear starting point
02

Build & improve.

Strengthen existing campaigns and launch where it makes sense. Bring the message, landing experience and measurement into alignment.

THE FOCUS A connected foundation
03

Optimize & scale.

Test, review lead quality and use sales feedback. Refine the work and shift budget as the evidence becomes clearer.

THE FOCUS More informed investment

Senior expertise.
Clear scope.

Ongoing paid media management, with the right support around it. We agree on your priorities, scope and fees before work begins.

PAID MEDIA MANAGEMENT

Starting at

$1,500USD / month

Management fee. Ad spend is separate.

Media budget
$5,000+ USD / month
Initial engagement
3 months minimum
Ongoing scope
Tailored to your priorities

Final fees depend on spend, channels and the creative, copy, conversion or measurement support you need.

Schedule a call

Clear scope. Agreed fees. Then we get to work.

Good questions.
Clear answers.

A little context to help you decide whether KlickMade is the right next step.

Talk through your goals
Who is KlickMade a good fit for?

B2B and SaaS companies looking for hands-on paid media and growth support. Our engagements are designed for teams planning at least $5,000 USD per month in media spend, with a separate management fee starting at $1,500 USD per month.

Do we need to be running ads already?

No. We also work with companies preparing to launch. We assess readiness and identify the campaign, creative and measurement foundations needed before putting budget behind the plan.

Which paid channels do you work with?

Google Ads, Microsoft Advertising (Bing Ads), LinkedIn Ads, Meta Ads and Reddit Ads. The channel mix depends on your audience, offer, goals and budget. We start with the channels that make sense for your situation and use testing to guide decisions.

Are creative and landing pages included?

They can be part of the engagement, but are not automatically included in the starting management fee. We confirm the creative, copy, landing page and measurement work in your scope before starting.

How do you measure success?

We agree on KPIs around your business goals, including qualified leads, sales opportunities and pipeline. Campaign data, CRM insights and sales feedback help us evaluate lead quality, cost per opportunity and acquisition cost.

How soon should we expect results?

Timing depends on your starting point, budget, offer and sales cycle. Some fixes can help early, while meaningful tests need enough data and pipeline takes time to develop. We use what we learn to guide the next round of work.

Let’s talk about
your pipeline.

Tell us where you are, where you want to go and what’s getting in the way.

Start with a conversation.

We’ll review your details and, if there’s a fit, send a link to schedule your call. If we align, we’ll agree on scope and fees before starting the audit.

Vancouver, Canada · Working worldwide

Schedule a call.

ABOUT 2 MINUTES

Media spend only. Our engagements start at $5,000 USD/month in ad spend.

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